My passion as an individual and business owner is having charity. That is reflected in my business through no-fault customer service, producing a superior product, and only designing what I would personally wear. The definition of charity means, the highest, noblest, strongest kind of love, not merely affection; the pure love of Christ. No-fault customer service means the customer is always right. I seek to understand where the individual is coming from. It is swimsuit shopping, right?
[headline type=”h3″ title=”DESIGN WITH REAL WOMEN IN MIND AND HEART”]
Let’s face it, this is a sensitive area for many women. Finding the suit that is “just right.” One can easily feel defeated with the limited options current fashion trends offer for the everyday woman. Our suits do more than just make ladies look
their best. They help every individual “feel” her best, which is the most gratifying driving factor of any customer purchase. We are improving self confidence, image, and moral with every swimsuit we sell. Conducting our business with this in mind,
we have successfully built up an enormously loyal, “repeat customer” base. With the help of this grant we will have the resources needed to supply their demand!
[headline type=”h3″ title=”PERSONAL SERVICE WITH HONESTY AND AUTHENTICITY”]
When one of our customers contacts us with a sizing or style question, they reach me personally. I answer with the customer’s best interests forefront in mind. This genuine approach is the magic behind a supportive shopping experience we offer each woman. Our formula has created an ever-growing client base: I listen, they feel heard. It makes all the difference.
[headline type=”h3″ title=”PROVIDING PRODUCTS THAT SPEAK FOR THEMSELVES WHILE IMPROVING OUR WORLD.”]
Producing a superior product is no small feat. The cost of producing each quality piece is approximately $30.00-$40.00, significantly above what our mass-producing competitors operate at, due to their shortcuts and low-quality offerings, which only shortchange the customer. All of our products are made in the United States. We are a grass roots, All-American company. We give back through a focus on integrity-based service and women’s needs. All of our products are designed, and manufactured in the United States, directly affecting communities nation-wide in countless, positive ways. The jobs we create stay stateside, supporting and improving our own economy, which is most needed. Our high-quality swimsuits support the “green living” initiative, by reducing waste due to their durability. Less
waste, less superfluous cost, equals more value delivered directly to our customers. We pride ourselves on intelligent design, quality craftsmanship, and lasting value. Our materials are hand selected for wearability. We choose fabrics based upon thickness, stretch memory, and beauty. The savings with our products do not stop with the fiscal investment. Ask ANY woman, and she’ll tell you she is looking for much more than that. We accommodate her with maximum coverage options that allow poolside fun to be met with courage and confidence.
[headline type=”h3″ title=”MY PHILOSOPHY”]
I design only what I would wear personally. When I began this whole business, it was for the reason that there was nothing out there that I felt comfortable in. I wanted something with adequate coverage, using fabric that reflected my personality, and offering a flattering fit after having three children. If I try on a swimsuit design and it does not fit this criteria, it goes back to the drawing board. My designs offer exciting solutions to accommodate every one of those concerns. The fit of our boyshorts provides instant lift and tuck. The pattern of our swimtops are flattering for every stage of a woman’s body. With higher necklines and forgiving midsection patterns, women can forget about being self-conscious and do what they came to do at the pool or beach. That is enjoy the sun, play with their kids, and live life to its fullest. There is no tugging and pulling “swimsuit dance.” The overall effect is a flattering, fun, and more confident woman. These very points have proven my passion. That passion is having charity in all aspects of my business. . That is reflected in my business through no-fault customer service, producing a superior product, and only designing what I would personally wear.